Business Name
Current Tagline
Website / Domain
Industry or Sector
Social Media Handles
Brief Description of What You Offer
Ideal Client — Who Are They?
What core problem do you solve for your clients?
What separates you from every other option out there?
Why do clients choose you — and keep coming back?
Your USP — distilled into one clear sentence
Main competitors, if any
Brand clarity / repositioningWebsite redesign or new buildPremium brand upgradeAttract higher-value clientsMore leads / increased revenueContent & messaging strategyLaunch something new
What does success look like in 3–6 months?
Where is this business in 5–10 years?
How do you currently describe yourself professionally?
How do you want to be perceived going forward?
If your brand walked into a room — how would it show up?
3–5 words that describe your brand today
One word that defines what you stand for
What emotions should your brand create in clients?
Brands or aesthetics you admire — and why?
Minimal / CleanLuxury / High-endBold / Street / RawDark & EditorialCorporate & PolishedCreative / ArtisticWarm & Organic
Preferred colours or palettes
Visual inspiration — links, accounts, or references
Styles or aesthetics you want to avoid
Any symbols, imagery, or cultural references?
What services or products do you currently offer?
Do you have a flagship offer? Describe it.
Pricing Structure
Packaged / Fixed scopeCustom / BespokeHybrid of bothStill being defined
Who do you NOT want to work with?
Where do your best clients currently come from?
Generate leadsDrive direct salesShowcase portfolioBuild authority / credibility
Booking / schedulingPayment integrationPortfolio or galleryBlog or editorialEmail captureCRM integrationClient portal / login
Do you need copywriting created from scratch?
Existing brand assets?
Current hosting platform
Which social platforms matter most?
Sites you admire — for design, structure, or functionality
Preferred timeline for this project
Hard launch date or deadline
Strategy onlyCreative directionFull design + executionOngoing advisory / consulting
Budget Range
Anything else we should know?
What does a perfect outcome look like for you?
Your Name
Your Email
Your Phone
Your Signature / Full Legal Name
I confirm that the information provided is accurate and submitted voluntarily.
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